92 million tourists visit countries in Central and Eastern Europe | SIVECO Romania

92 million tourists visit countries in Central and Eastern Europe

Wednesday, April 6, 2016

In the top of European museum visitors’ preferences, Romania ranks in the middle, before countries with tradition

Over the past decade, cultural-historical tourism has gained an unprecedented momentum, stimulated by the public audience’s interest in historical monuments.

According to the World Tourism Organization, at the end of the last decade, the number of tourists has reached to almost 900 million persons.

Approximately 10.3 % of them, over 92 million people respectively, were visiting Central and Eastern Europe.

For 2020 there is an estimate of some 1.6 billion tourists worldwide and some 700 million in Europe.

Our country, although a less visible presence for a long period of time, has constantly climbed the rankings on cultural rankings preferred by tourists. This way, in the top of museum visitors’ preferences, Romania stands in the middle of the European ranking, before countries with tradition, such as Greece or Russia.

The public interested by the real estate cultural heritage is generally formed of participants in public educational programs, while there’s a need for a proactive, modern approach in order to increase their interest.

The IT solution proposed by SIVECO for capitalizing on the Romanian cultural heritage, consists in a virtual platform meeting the current needs for information of the large audience, contributing at the same time also to its preserving in order to be available for future generations.

By means of the virtual platform, the users benefit from a full multimedia experience by connecting to the past and present culture of the local or regional community, those interested having the possibility to simultaneously navigate through the collections of virtual libraries.

The multimedia virtual platform is an educative, playful and interactive instrument for promoting the cultural heritage of a local community, by means of internet. Anyone can explore the virtual library, including written documents, images, phonograms and video-grams, digital theme maps and virtual tours accompanied by explanations plus various combinations of formats as such”, declares Florin Anton, Manager of eLearning Department within SIVECO Romania.

The IT solution implies carrying out a virtual tour containing the complex digital replicas of the monuments with undisputable historical, cultural and spiritual value for the local community, thus supporting the touristic exploitation of the real estate cultural patrimony from any locality or region.

By means of this platform the information is presented in interactive manner, this way being taken over and understood by the potential visitors much easier.

Access to the virtual platform is done through a WEB interface, accessible via a well known browser. 

Implementing the virtual platform requires hardware and software resources, a servers’ infrastructure, security systems, virtual library and digital theme maps, respectively.

The 4 components of the virtual platform match perfectly with the current requirements of Romanian tourism:

  1. Virtual tour for a historical monument is a complex system for space viewing (360 degrees) with which the user can interact. By means of a virtual tour, the user feels he/she is present in that space, controlling the movement inside the area (zoom in and zoom out), providing him/her the possibility to focus on his fields of interest.
  2. The digital content (Virtual library) regarding the history of monuments and carrying out of virtual spaces dedicated to them is integrated within an interactive virtual library. The online visiting audience has the possibility to access animated, dynamic virtual realities, through graphic procedures of 2D or 3D modeling of objects, monuments, environments and fictional characters (avatars).
  3. The digital theme maps facilitate positioning of the main cultural objectives on digital maps, so that users can plan various cultural journeys/ paths, depending on their personal interests.
  4. Website for presentation of institutions  within the real estate cultural heritage in the region, presents the interested tourists information on institutions or monuments, including their accessibility and location.

A few of the immediate benefits of adopting such a modern promotion instrument by institutions and organizations (city halls, NGOs, creed institutions, commercial companies or natural authorized persons) holding a cultural heritage in administration are:

  • Sustainable development of the local culture
  • Preserving and transmitting the historical heritage of localities
  • Development of local tourism with direct economic results
  • Acquiring IT skills at the level of city hall officers, but also of inhabitants from the respective localities
  • Encouraging the cultural mobility in the virtual space.